AGENCY: C2
EXECUTIVE CREATIVE DIRECTOR / WRITER
We’ve all been there—half asleep, struggling to focus, and barely keeping our eyes open during an important moment. Whether it’s a meeting, or listening to a friend, staying attentive can sometimes feel like a monumental task. Zoom Coffee Americano decided to tackle this relatable challenge head-on, with a touch of humor and creativity. The campaign cleverly highlights those moments when your interest wanes but your attention is crucial. Through playful storytelling, we emphasize that Zoom Coffee Americano is your reliable companion to stay sharp, no matter how dull or demanding the situation. Behold The Doting Mother and The Serious Strategist.