DDB DUBAI
GROUP CREATIVE DIRECTOR & WRITER
Pet abandonment is a huge problem across the UAE. And the truth is animals suffer tremendous anxiety went left to fend for themselves. This fact quite often goes unnoticed. We wanted to tap into this insight to encourage people to adopt and look after a pet responsibly. This became the hook for our narrative. This online film for the Ministry of Environment generated tremendous awareness and engagement around the importance of adopting a pet responsibly.