Zahir Mirza

OLIVER UK

EXECUTIVE CREATIVE DIRECTOR & WRITER

To truly appreciate the great taste of Activia it’s best to take your own sweet indulgent time. It was a counter-intuitive approach, in a world where everyone seems to be in a tearing hurry to get things out of the way. And their food is no exception. So we hailed and celebrated the Slow Eaters. Because Activia’s rich creamy texture and fresh fruity flavours are best enjoyed slowly. So don’t rush yourself. Everything else can wait.

This cross-platform campaign was created and produced by David Miami and Oliver UK across film, social and OOH. The markets were North America & Europe

DAVID MIAMI

Rafael Donato: CCO

Joano Plautz: Associate Creative Director

OLIVER UK & AMSTERDAM

Zahir Mirza: ECD

Mariana Costa: Senior Creattive Lead

Heidi Freebrey: Senior Creative Lead