JWT DUBAI:
CREATIVE DIRECTOR / WRITER
We wanted to activate the coolness associated with the classic Polo Mint. So we transformed the hole inside of it into an icy ring of transformation. Anything and everything that traveled through it would come out the other end a icy cool version of itself. Figuratively and quite literally. We proposed some nifty animated films on the back of this print campaign. Not sure quite what happened to that suggestion.
