DDB DUBAI
GROUP CREATIVE DIRECTOR & WRITER
McDonald’s is constantly coming under scrutiny for the quality of the ingredients in its food. But the truth is the company has made huge strides over the years in using the freshest quality produce and offering the best-tasting food to its loyal customers around the world. So to help tell this amazing story of change and progress we used the iconic McDonald’s Drive-Thru as our creative vehicle to help drive the narrative of Every Day A Better Day.
This campaign was also supported by tactical social and digital assets that allowed consumers to see firsthand what actually goes into their food.
To unveil McDonald’s new brand positioning of Life Tastes Better Together we explored the trials and tribulations of the most universal of human collectives, the family. And how great tasting food is the quintessential binder and lubricator in keeping families connected through life’s ups and downs.