FULL DISCLOSURE
Zahir was very reluctant to write about himself in the third person. He finds it incredulous and counter-intuitive. We don’t quite know what those words mean.
He’s a huge advocate of his M.A.G.A. Movement (Make Advertising Great Again). We advised him against using such a polarizing acronym. He hasn't heeded our advice and wonders why his phone doesn't ping as often as it should.
There's more. But it's best we move on.
Now according to some relatively credible sources, Zahir is a prolific cross-platform writer, storyteller and communicator. He brings sound strategic thinking, savvy business smarts, sharp scalable ideas and generous dollops of craft to every project.
Over the years, he’s put a lot of hustle and heart into helping create interesting stuff. Stuff that’s fresh. Stuff that’s smart. Stuff that splashes around in icy cool pools of pop culture. And contrary to popular wisdom, he’s a true believer in the power of collaboration and that good heads around the table or over zoom, make better so much better.
His varied body of cross-platform work on brands like McDonald’s, Audi, Pepsi, Nestlé, Kraft, Whirlpool, Henkel, Harvey Nichols, Land Rover, Emirates, Citibank, Friends Of Cancer Patients, UN Women, Berlitz Language and Porsche to name a few, have won top honors at the biggest and most competitive advertising award shows like D&AD, One Show, ADC, Andy Awards, Clios, Cannes, LIA, NYF, Effies, Dubai Lynx and Mena Cristal.
His work has also been featured in the British Museum Of Design, Fast Company, Adweek, AdAge, The Little Black Book, The Indian Express and Communication Arts.
But here’s the best part. Even on the craziest of days, he huffs a 10K run, reads the good bits of the New York Times, plots away on a screenplay and makes messy attempts at abstract art with his daughter, Emma.
