C2
Executive Creative Director
The Maserati Grecale is an urban SUV whose performance, power and style appeals to those who push the boundaries of possibility every single day. These individuals transcend your stereotypical demographic. They are thrill seekers, envelope pushers and status-quo challengers who leave their imprint on everything they touch.
So to launch the Grecale in the region, we teamed up with 4 marquee influencers who in their own bold and audacious ways strive to make Everyday Exceptional. They seek out what is different. And do the kind of things that excite them. The Gecale is their perfect companion in their quest for adventure.