DDB DUBAI
GROUP CREATIVE DIRECTOR & WRITER
If you think about it, every language has its own unique tone, cadence and personality. So to inspire people to learn a new language with Berlitz Language School, we just tunneled through that insight and came out the other end realizing that some things are best expressed in a certain language. That became the hook for the campaign. We pitched bite-size films on the back of this radio campaign. We are still waiting for a sign off I guess.