DDB DUBAI
GROUP CREATIVE DIRECTOR & WRITER
Persil Balck and White wanted to celebrate the pride Emiratis take in keeping their Abayas black as black and their Kanduras white as white. And we found inspirational lightning in a bottle so to speak. We created beautiful and intricately designed bottle sleeves in the shape of Emirati men and women and released a huge promotional batch of 100,000 bottles on December 2nd, UAE National Day. It got heads turning, people talking on social and the next thing you know the entire batch sold out in a couple of weeks. It was Persil’s most successful promotional campaign to date.
