WUNDERMAN THOMPSON DUBAI
ASSOCIATE CREATIVE DIRECTOR & WRITER
We unapologetically borrowed from the expression ‘there’s a fine line between’ for the purpose of this campaign to highlight the micro nib size of the Reynolds 0.49 ball pen. The fit was perfect.
AWARDED & RECOGNIZED IN 2010:
CANNES LIONS
ONE SHOW
EPICA
NEW YORK FESTIVALS
DUBAI LYNX
MENA CRISTAL
WUNDERMAN THOMPSON DUBAI
ASSOCIATE CREATIVE DIRECTOR & WRITER
In a region where it’s taboo for women to check their breasts for signs of breast cancer, we had to find a creative way to educate them without any social and cultural backlash. So we partnered with the Friends Of Cancer Patients Society to create a unique Stressball with a tiny stone embedded in it. Upon squeezing it, one could feel a distinct lump. The message on the ball and the accompanying brochure rounded off the communication. 50000 stress balls were given out to women across the UAE. The follow-up responses and inquiries around in-person tests pointed toward the campaign’s efficacy and success.
AWARDED & RECOGNIZED IN 2009:
ONE SHOW (INCLUDING JURY BEST OF SHOW)
CANNES LIONS
ADC
NEW YORK FESTIVALS
DUBAI LYNX
MENA CRISTAL
DDB DUBAI
GROUP CREATIVE DIRECTOR & WRITER
The longer you take the worse it gets. That was our creative way in, for these spots for the Friends of Cancer Patients. You see sometimes the real danger is ‘procrastination’. And so the earlier you detect the signs of cancer the better your chances are of successfully treating it.
AWARDED & RECOGNIZED IN 2020:
ONE SHOW
D&AD
CLIOS
DUBAI LYNX
WUNDERMAN THOMPSON DUBAI
ASSOCIATE CREATIVE DIRECTOR & WRITER
To dramatize the icy coolness of Polo Mint, we turned it into a ring of transformation. Everything and anything that went through it transformed into its icy cool counterpart. A series of short animated films around the same idea would have been even cooler. Didn’t strike us back then. Ughh.
AWARDED & RECOGNIZED IN 2011:
CANNES LIONS
EPICA
DUBAI LYNX
MENA CRISTAL
DDB DUBAI
GROUP CREATIVE DIRECTOR
To dramatize the speed of McDelivery, we turned the colours of the blur and whiz into McDonald’s iconic food. It was as simple as that.
AWARDED & RECOGNIZED IN 2019:
CANNES LIONS
DUBAI LYNX
EURO BEST
LOERIES
NEW YORK FESTIVALS
DDB DUBAI
GROUP CREATIVE DIRECTOR & WRITER
Citi’s Prestige Card earns you air miles with every transaction. And soon you’ve earned enough of them to not only go on a vacation but a ‘Freecation’ as we like to say. We shot this film in-house and in a span of 24 hours. How fast is that?
DDB DUBAI
GROUP CREATIVE DIRECTOR & WRITER
When you don’t worry about stains making landfall on your clothes, what does cross your mind when they do? Well we proposed to answer that question in this set of radio spots. You see Persil Power Gel takes the worry away and fills your head with inspiration.