FULL DISCLOSURE
Zahir refrains from looking into camera, much like the photograph right here. Why, you might ask? Well it’s because he’s always thinking two steps ahead which explains that distant look into the horizon of possibilities. We told him this line of reasoning seemed farfetched and self indulgent. To which he just rolled his eyes and remained silent, indefinitely. It was awkward and abrupt.
It’s best we move on.
Now according to some relatively credible sources, Zahir harnesses the power of ideas, the allure of storytelling, the magic of new media and at times the wizardry of tech to help brands catapult themselves into the lives of consumers through the power of culture. He’s also a massive advocate of diverse collaboration, believing that smart heads in a room make better, so much better.
His varied body of cross-platform work on brands like McDonald’s, Audi, Pepsi, Nestlé, Kraft, Whirlpool, Henkel, Harvey Nichols, Land Rover, Emirates, Citibank, Friends Of Cancer Patients, UN Women, Berlitz Language and Porsche to name a few, have won top honors at the biggest and most competitive advertising award shows like D&AD, One Show, ADC, Andy Awards, Clios, Cannes, LIA, NYF, Effies, Dubai Lynx and Mena Cristal. He’s also been on the bench having performed honorable jury duties at Cannes, Clios, LIA and Dubai Lynx. His work has also been featured in the British Museum Of Design, Fast Company, Adweek, AdAge, The Little Black Book, The Indian Express and Communication Arts.
But here’s the best part. Even on the craziest of days, he always steps out to get fresh air, reads all the good bits of his curated reading lists, plots away on a screenplay and makes messy attempts at abstract art with his daughter, Emma.
If you want to hit him up you can tap into his social handles or just dart him a mail at mirza.zahir@gmail.com